Einheit is the German form of the word “Unity”, we aim to build up trust and good relationships between our  Cabinet members and connect all Business School students as a whole.

As a group of passionate business students, we hope to achieve several objectives, namely integrating inheritance, cohesion, innovation, and professionalism into our community. We hope to inherit and continue the traditional values and image of BSU whilst being innovative at the same time to create new possibilities and offer more to our members. We would also like to strengthen the cohesiveness and sense of belonging between our members, reminding them of the warm community they are a part of. Last but not least, we aim to consolidate our image of professionalism that we portray to others within and outside of HKUST. 

Our logo consists of the first letter of the name of our Cabinet, Einheit. Our logo consists of an ‘E’ in script font, as well as a flipped ‘B’, which stands for ‘Business’ since we are representing The Business Students’ Union. We hope this artistic logo instills confidence in our members that we are creative visionaries, and have the ability to unite all members.